I recently purchased this primer at my local Sephora because I was looking for a primer to keep my face matte. This product is a Sephora exclusive and can be found on their website. I currently use Smashbox Photofinish in original. I love Smashbox's smooth application however it did not keep matte for longer than 2 hrs. My t-zone gets oily easily. The Illamasqua's matte primer has an SPF of 15 and contains UVA and UVB filters. A little of this product goes a long way. It is in a squeeze tube with a watery consistency, similar to a light weight face lotion. However, once applied it smooths out very well into a matte finish. The watery consistency dries out very quick once applied and rubbed on the face. The smell is very nice as well, its a sweet floral scent, but very very light. My face stayed matte for about 5 hours which is quite long since my t-zone gets oily quick. I like it very much and would recommend for those with combination skin, however I don't love it to say its a holy grail product. Hoping to find that one product that will help control my oil dramatically.